Build · Advise · Fund

We help businesses transform with AI — and bring the capital to make it real.

Olaf LLC is an operator-led firm. We advise and build AI for small and mid-sized businesses, finance real estate for investors, and connect the right people and capital to opportunities that move. One partner, from idea to execution to funding.

Licensed Mortgage — NMLS #1165808
Equal Housing Lender
Hawaii · West Coast · Nationwide
AI-Native Operator
What We Do

Four ways we help you grow

Advisory and capital under one roof — so the strategy, the build, and the funding all come from the same partner who has skin in the outcome.

Flagship

AI Advisory & Development

Strategy and hands-on builds that put AI to work in your business — plus the go-to-market and operations consulting to make it stick.

  • AI transformation strategy & roadmaps
  • Custom AI tools & automations for SMBs
  • Go-to-market, ops & revenue consulting
  • Practical, ROI-first — not science projects
Start an AI conversation →

Real Estate Lending

Financing for investors and borrowers the banks turn away — fast, flexible, and structured around the deal.

  • DSCR & investor loans
  • Fix-and-flip & construction
  • Bridge & hard money
  • Jumbo & non-QM residential
Start a loan →

Real Estate Fund & Distressed Assets

An operator-run vehicle for acquiring, repositioning, and exiting real estate — with a focus on distressed and value-add opportunities.

  • Distressed & value-add acquisitions
  • Investor opportunities
  • Repositioning & disposition
  • Aligned, operator-led capital
Submit an opportunity →

Capital & Partner Introductions

We assemble the people and money behind a deal — connecting founders and sponsors with the investors, lenders, and operators who can move it forward.

  • Investor & lender introductions
  • Capital planning & investor materials
  • Executive & partner matchmaking
  • Warm, curated — not a cold list
Talk to us →
AI, Applied

I don't just advise on AI — I build businesses with it.

The last six months have been hands-on: standing up real companies on AI, not slideware. That's the playbook I bring to yours.

Lending

Built a lender with AI

Stood up a non-QM wholesale mortgage operation end to end — systems, workflows, marketing, and custom tooling — with AI woven through all of it.

Security

Running a security firm on AI

Helping a growing security-services company build and manage its day-to-day operations with AI at the core.

Real Estate

Applying it to the fund

Bringing the same approach to real estate fund operations, deal analysis, and capital strategy.

The Operator Behind Olaf

From Marine Corps discipline to mortgage and capital strategy.

For more than 25 years I've worked in mortgage lending and executive leadership in Hawaii — delivering operational scale and high-touch structuring for the nuanced borrower scenarios unique to the islands.

Since founding my advisory firm in 2020, the focus has widened beyond traditional lending. I advise non-QM and wholesale mortgage companies on national growth, sales structure, recruiting, and scalable operations; originate residential loans through a licensed relationship with HomeMac Mortgage; and structure select hard money and commercial transactions. I also partner with investors in distressed real estate — capital alignment, stabilization, repositioning, and disposition — and helped establish a private investment vehicle focused on distressed real estate and specialty finance.

Across every venture the objective is the same: align capital, strategy, and execution to produce durable results. If you're looking for a strategic mortgage advisor, a capital partner, or a thoughtful operator focused on disciplined growth, I welcome the conversation.

25+
Years in mortgage
& lending
2020
Advisory firm
founded
4
Disciplines
under one roof
Shawn O. Kelly, founder of Olaf LLC, with Diamond Head and the Honolulu coastline behind him
Shawn O. KellyFounder & Principal · Olaf LLC
How We Work

Simple to start. Built to execute.

01

Talk it through

A no-pressure call to understand the goal — a business to transform, a property to finance, or capital to find.

02

Map the path

We come back with a clear, practical plan and the right structure — advisory, financing, or both.

03

Execute together

We build, fund, and connect — and stay in it until the outcome is real, not just recommended.

Have a business to grow, a deal to fund, or an idea to build?

Tell us what you're working on. The first conversation is free, and you'll leave it with a clear next step.

Get in Touch

Let's start a conversation

Whether it's AI, a loan, an investment, or an introduction — reach out and we'll point you to the right next step.

Call or Text
(808) 440-0935
Email
shawn@olafllc.com
Schedule
Book a meeting →
Based In
Hawaii · serving nationwide
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